#2

The slurpee cups were picked up from 7-eleven, and i think fall into the categories of Promotion, Identity and packaging.

I spotted these when buying petrol, and thought they were pretty cool :)

The style of the design is loud, bold and uses contrasting colours (e.g. the blue and orange), giving it a fresh and energetic feel.

The contemporary design is mostly targeted to a younger audience (and features the younger audience, on the cups). It has a casual feel, which i think is fitting for a slurpee cup.

It uses several types of typography from (what feels like) hand drawn, to structured, to simple outlines. Most of it is not "typically" placed (e.g. not using columns, or placing it in lines across the cylindrical shape) but is casually and spontaneously placed.

The thing that attracted me to them are the colours and design that gives it a modern, contemporary feel. I like the fact that a disposable product has been designed, and it isn't just another take away container. I also like the fact that there is attention to detail... e.g. the logo hasn't been simply placed on the side, but has a little design around it to emphasize it. The little swirls and lines that direct your eyes around the cup and the fact that the design isn't structured but casual and spontaneous also drew it to my attention. :)