This week I came across a flyer (delivered by post) for Dymocks book store sale. It serves as a form of promotion, advertising, and to provide information to customers.
The front is fairly simple with only a few objects. The Christmas tree is made up of books, incorporating the company's (Dymocks) identity and products, and uses an outer glow effect, from the lights on the tree. It is personalised (hence the name 'maria' on the front) in a blocky but decorative typeface (comprised of stars), that is left aligned to the text underneath it. The text forms a hierarchy, with the smaller text being a simple serif font.
The logo in the bottom Right hand corner uses simple yet custom (visible in the "k and s") and the tagline, and incorporates a gradient and stylised bar that runs from the left side all the way across the bottom, directing the viewers eyes.
The back is text heavy, and left aligned, with two columns on the bottom half. The colours are comfortable, balanced and established. The use of the book shape again (that is evident in the logo) where the customers address would be, but reversed (being in white) reminds the customers of the company that this belongs to.
What attracted me to the piece was the irony of the tree made of books, and the simple yet effective form of advertisement. The graphic of the tree on the front that has incorporated the company identity, with a popular christmas decoration for the festive season :)
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