Movement Posters..

Antonio Gaudi

(art nouveau style buildings)
Heavily influenced by the Art Nouveau period, Antonio Gaudi appreciated and encapsulated the natural world, with gothic and medieval influences, to create masterpieces of architectural design. His style became one which replaced rigidity and straight lines, with an organic feel and sinuous, flowing form of design. "he studied natures angles and curves, and incorporated them into his designs and mosaics. Instead of relying on geometric shapes, he mimicked the way men stand upright"

(Gaudi's Buildings)

His fascination with shapes, colours and the structure of plants and rocks became part of his distinctive style as he developed an 'organic construction'. Clearly influenced by the art nouveau period, he uses and re used materials, and his buildings became representations of their structures and materials.

His mottos and examples of his works are evident through the work of Frank Gehry, who similarly goes beyond current modalities of structural definitions. He took common, unlovely elements of American homebuilding, such as chain link fencing, corrugated aluminum and unfinished plywood, and used them as expressive elements, while stripping the interior walls of the house to reveal the structural elements.

(examples of Gehry's work)

Frank Lloyd Wright

Frank Lloyd Wright, a revolutionary architect who was greatly influenced by the modernist movement. He departed from the modernist movement, and added value to his work, by using the materials from the area of the project(as you can see in the image) creating a comfortable abode, that fit into the surroundings, and made the building work with the landscape.

Wright's main influence is said to be Louis Sullivan, who compelled Wright to "recognise that architecture was as much a social manifestation as it was an art". As his 'mentor' of sorts, Sullivan left an undeniable imprint on Wright stating that "the form of a building should express its underlying function" , he also encouraged and provided an example of daring, creativity, and independence of thought.

Similarly influenced by Japanese art, the Ward Willitts home (1902) clearly displays his fascination.

Also influenced by the Prairie style, Wright introduced gently sloping roofs, which captured the contours- "The horizontal line is the line of domesticity", he essentially 'married' his homes to the ground and the surroundings.

other things i found...

This is a bag i got from sportsgirl, its retro inspired and uses an image, but reduced down to a dot structure to for the image(which is what attracted me to it in the first place). It is loud, bright and reminiscent. The only text on it is "rewind, sportsgirl". The logo (being sportsgirl) uses the custom font, and the word "rewind" uses a simple sans serif, bauhaus style font.

This is a poster advertising "blanket" magazine. It uses various graphically designed pieces, and has them in a patchwork style blanket poster. The close up is an example if the difference in styles of all the pieces. The main font that is used is the type that appears in the top right hand corner, and is a basic san serif font, combined with the blanket logo (which uses a custom font).

#5

This week I came across a flyer (delivered by post) for Dymocks book store sale. It serves as a form of promotion, advertising, and to provide information to customers.

The front is fairly simple with only a few objects. The Christmas tree is made up of books, incorporating the company's (Dymocks) identity and products, and uses an outer glow effect, from the lights on the tree. It is personalised (hence the name 'maria' on the front) in a blocky but decorative typeface (comprised of stars), that is left aligned to the text underneath it. The text forms a hierarchy, with the smaller text being a simple serif font.

The logo in the bottom Right hand corner uses simple yet custom (visible in the "k and s") and the tagline, and incorporates a gradient and stylised bar that runs from the left side all the way across the bottom, directing the viewers eyes.

The back is text heavy, and left aligned, with two columns on the bottom half. The colours are comfortable, balanced and established. The use of the book shape again (that is evident in the logo) where the customers address would be, but reversed (being in white) reminds the customers of the company that this belongs to.

What attracted me to the piece was the irony of the tree made of books, and the simple yet effective form of advertisement. The graphic of the tree on the front that has incorporated the company identity, with a popular christmas decoration for the festive season :)

Graphic design in advertising.

#4

These examples were scanned from a book, titled "graphics alive", and was designed by Tsang Kin-wah.

It falls into the category of ''other'', and is a repetition of words in a pattern formation that lines the walls. Its bold, witty, organised and unique :)

In this case, the typography is the design. they have used (for the most part) a simple, blocky and san-serif font, that, despite its manipulation in to the shape of the design, is easy to read.

In the top two images, the artist has incorporated their cultural background by including asian characters and lettering.

The design is repetitive, and dynamic and at first glance not obvious in the sense that it doesn't look like words, but like a design and pattern. More of an illustration than text. It caught my attention because its not something i have seen before, and the simplicity of the concept (repetition) is contrasted by what is being repeated (the design).